Tuesday, April 17, 2012

Honda teases two concepts debuting in China

Honda-beijing-motor-show-concepts
The Beijing auto show kicks off in less than two weeks, and Honda has just released two teaser sketches for concepts it will be showing in China.

While the tiny images don't reveal much, the top sketch seems like its a coupe, one that bears a resemblance to the Accord. The bottom one looks like some sort of people mover, with lines that seem drawn from both the North American and international versions of the Odyssey.

Honda says it will also be displaying three hybrids in China: CR-Z, Insight and Fit Hybrid. The Acura ILX and RDX and the Acura NSX Concept will also be on hand. All five of those, excepting the NSX, will be launched in China this year, says Honda.

Scroll down to read the full press release.

 

For the Honda brand, introduction of more than 10 new and full-model-change models is scheduled during the 3-year period from 2013 to 2015. By enhancing its product lineup, we will steadily increase our sales striving to double its 2011 unit sales in 2015.
Honda will more focus on the needs of customers in China and introduce a number of products that will bring joys to customers.
All Honda vehicles sold in China will shift to new engines that apply Earth Dreams Technology, Honda's innovative next-generation technologies. The engines of all Honda brand vehicles will be renewed by the end of 2015. In this way, Honda will strive to realize the highest fuel economy in each vehicle category in the Chinese automobile market.
As for hybrid models, within this year, Honda will introduce three models to the Chinese market. All three models, the CR-Z, the Insight and the Fit Hybrid, are equipped with Honda's original IMA (Integrated Motor Assist) lightweight and compact hybrid system.
Honda is currently preparing for local production of hybrid models in China. Through local procurement of key components such as batteries and motors, Honda will strive to reduce costs in order to popularize hybrid vehicles in China.
As the next step following the popularization of the IMA hybrid system, Honda will introduce to the Chinese market a new hybrid system most appropriate for mid- to large-sized vehicles as well as a plug-in hybrid system.
As for electric vehicles, Honda began demonstration testing in Guangzhou last year. Based on the results of this testing, Honda is preparing to begin local production at Guangqi Honda sometime toward the end of this year.

Strengthening Acura brand products

The new NSX will be introduced to the Chinese market which represents the Acura brand. The new NSX will apply the Sport Hybrid SH-AWD(R) (Super Handling All Wheel Drive) hybrid system which combines superior driving and environmental performance.
The Acura brand will strengthen its product lineup in China this year with introduction of the ILX, a small-sized sedan, and the RDX, a small-sized SUV, as well as the scheduled introduction next year of the RLX luxury sedan.
Moreover, starting in stages next year, the Acura brand is planning to introduce models equipped with new, relatively small-sized engines, for which demand is high in China.
The powertrains of all Acura models also will be renewed by the end of 2015 to bring the latest advanced technologies to customers in China.

Strengthening R&D

Honda is considering the establishment of a Honda design studio in China. The R&D teams of the joint venture companies, the development team of Honda China and Honda research centers in Japan will work together to significantly enhance Honda's R&D capacity in China. Through this initiative, Honda will further strengthen its system and capability to enable its Chinese associates to locally develop products that exceed the expectations of customers in China.
Along with the further localization of our development, Honda also will pursue further localization in the sourcing of parts and components. To increase cost competitiveness, Honda will further increase the number of new local suppliers.

Expansion of production capacity

In July of this year, the second plant of Dongfeng Honda will begin production. At this new plant, Honda will employ the world's latest production technologies to achieve excellent environmental performance and to make it an advanced plant with a human-friendly workplace for associates.
Guangqi Honda is also making progress with a plan to build its third line and is aiming to begin production on this new line in 2014.

 

Courtesy of The Auto Blog

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